What to inspect in an app analytics audit

An audit should compare intended tracking with real network traffic. Documentation alone cannot reveal stale SDK defaults, duplicated events, or properties introduced during earlier releases.

Inspect collection and control

Review app and server events, SDK settings, user and device identifiers, location precision, consent behaviour, retention, exports, integrations, and role-based access. Test logged-out and rejected-consent journeys as well as the happy path.

Rank findings by exposure

Prioritise unnecessary sensitive fields, collection without a clear purpose, consent mismatches, broad access, and indefinite retention. Give every remediation an owner and verification step.

Make audits repeatable

Repeat focused checks after SDK changes, major journey releases, and vendor updates. A lightweight release checklist prevents the same issues from returning.